Minimalist home decor is more than a trend — it's a method of simplifying your space and creating a clean, serene environment for your home. Like the Konmari Method that took the world by storm, minimalist decorating can also be a jumping-off point for self-improvement and more conscious consumption. If you're interested in bringing minimalist design into your space, here are a few tips to help you get started.
Choose a neutral color palette
Shades of white are what first come to mind when envisioning a minimalist color palette, but clean, white decor is not always the most realistic color for every lifestyle — especially one that comes with children and four-legged friends. I...
Daylight savings time has come and gone, and we're officially in the darkest season of the year.
Don't get us wrong. Our real estate agents love winter in Chicagoland, but we could all use a little more illumination this time of year. These tips for improving your home's lighting will help you live in a brighter, cheerier space just in time for the holidays.
Let In More Natural Light
Natural light is more important than ever during the season when there isn't as much of it to go around. Depending on your home's layout, you could take advantage of sunlight from every angle, but the south-facing portions of your home tend to get the most light. Use lighter curtains for privacy, but keep thick drapes open as much as possible during daylight hours. You could als...
As the chilly winds blow across Chicagoland, our real estate agents can see the writing on the wall: winter is coming. As much as we enjoy frosty mornings and the promise of snowy days ahead, we also want to ensure you stay cozy and warm in your Chicago home this season.
It starts with making sure you're well-insulated. These simple DIY insulation tips are easy, fast and affordable. Best of all, they'll keep you warm this winter and help shave a few dollars off your utility bills.
We're thrilled to announce that after nearly 40 years, we have a new look. Our new brand identity is part of our 170th anniversary celebration — we're paying homage to our past while looking ahead to the future.

"Throughout our 169-year history, Baird & Warner has always been about reinvention and reinvestment with the goal of transforming the brokerage for the future while staying committed to our values," says Steve Baird, president and CEO.
With that in mind, every element of the new brand is closely tied to our history, our community and the brokerage we hope to be for the next 170 years.
Our palette shifted from black to Deep Lake blue, a nod to Lake Michigan and a reference to our deep history. Amber Wheat elevates the previous yellow color and symbolizes our resilience, culture of empowerment, and — of course — our strong Midwest values.
We visited the archives to revive a classic brand element and give it a modern update, taking our 1855 founding date to design a unique, modern icon. Using the Baird & Warner initials, we created two more patterns that harken to prestigious heritage brands.

Combined with aspirational, lifestyle photography and a custom-designed typeface (named BW Bow Tie after the iconic fashion accessory of the late John W. Baird), the look evokes a sophisticated, elevated identity.

"Today's agents, buyers and sellers are more sophisticated than ever, so the changes we have made both externally and internally represent our dedication to meet them where they are in the marketplace and reinforce Baird & Warner's position as a sophisticated lifestyle brand."
Your pets are every bit as much a part of your household as you are — but houses aren't usually designed with their four-legged residents in mind.
Here's how you can change that. Read on to learn our real estate agents' pro tips for making your home cat- and dog-friendly — and how to find the perfect pet-friendly home for your entire family.
Creating a Pet-Friendly Space
Making your home pet-friendly is for your benefit as well as your pets' well-being. It's all about keeping your canine and feline companions happy and safe while also keeping your home clean and free from damage.